Why should you have to lose your mind fielding calls from ten different people who don't seem to get you or your organization? Our work together keeps your brand's visual identity, content, and core messaging fully integrated.
In addition to what’s listed below, these packages get you my twenty-years as an advertising professional and my extensive experience as an empathy marketing specialist cultivating authentic relationships.
Heidi translated my experiences, needs and outlook into a website whose look, feel and copy beautifully match the way I approach my work.
Andrew Erdman | Author | Psychotherapist
The Moxie Website Package
No one wants cookie-cutter marketing.
Designing a website that feels authentic and entirely unique to you is at the forefront of our process.
You’ve worked hard to build an organization that makes an impact. The last thing you want is a website that looks and sounds exactly the same as everyone else’s.
The description below highlights what we'll do together. However, because my work is custom tailored to meet your needs, we have the flexibility to create a site that’s just right for your specific organization.
Working to Understand Your Brand
In this 90-minute foundational strategy session, we examine your brand mission and core messaging gaining clarity about who your ideal audience is and how best to reach them.
Creating a Compelling Brand Story
Based on our discussions and a detailed questionnaire, I craft your brand story into engaging and persuasive content using your unique voice for all pages. This work includes:
Developing Your Visual Identity
Using the information we’ve discovered, I begin shaping a marketing style guide that includes your brand's customized color palette and typography, key values, benefits, and brand positioning, as well as imagery guidelines and sample visuals.
Designing Your Site
Using your style guide as the jumping-off point this work includes:
Heidi is a highly creative and contemplative individual with so much to offer any situation. I would work with her again in a heartbeat.
Monica Bloom | SVP, General Manager | Tribeca Shortlist
The Moxie Email Marketing Package
Keep the conversation going.
It's important to cultivate an authentic relationship with your community. That's why maintaining the connection via email is a primary tool in our marketing tool belt.
A customized lead-nurturing series of welcome emails is one of many ways to help keep your organization top-of-mind with potential clients.
Defining Your Goals
Personalized email marketing starts with a thoughtful strategy based on defined goals and the needs of your target audience.
Email Templates are designed in Mailchimp using your brand's color palette and typography.
I craft smart copy in keeping with your brand's tone using clear and specific calls-to-action. Also includes:
Heidi's expertise and intuition make her an exceptional collaborator in the creation of exceptional work.
KELLY MOYLAN | LCSW
The Moxie Strategy Session Package
Evaluation and Brainstorming.
Whether it's a new direction for your platform or brainstorming ideas for blog posts, we all know how difficult it is to get perspective on our own business. Marketing strategy sessions are that fresh pair of eyes that everyone needs.
Defining Your Goals
These ninety-minute strategy sessions are catered to your specific marketing issue. They provide one-on-one guidance to help you make decisions and move forward. Here's a few of the things we can do in a strategy session:
MEET HEIDI DAVID
Ms. David is the owner of Moxie Mayhem Marketing, an integrated marketing company that provides strategy, storytelling, and design for thought leaders, entrepreneurs, and creative professionals. She also has specialized experience working with psychotherapists. As an empathy marketing specialist, Heidi helps clients transform society and share powerful messages of hope.
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